If you’re going to be emailing thousands of people on a regular basis, you don’t want to use Mail to do this as you’ll most likely end up having your Mail account put on spam blacklists! Instead, services like MailChimp or Constant Contact offer a way to design and send mass emails. Most of those reading this post will want an easier way to accomplish the task. For those who have experience in coding HTML, you could just pop open your favorite text editor and design the page totally with text. Let me repeat one point from that opening paragraph – there’s no way to make an HTML-formatted email in Mail, which means you’ll need to use some way of designing your email and generating the HTML file and any associated cascading style sheets (CSS). In today’s tutorial, I’ll show you several ways to design an HTML email, then let you in on the secret of how to send those emails from the Mac Mail app. As nice as these sound, Apple Mail isn’t designed to let you create HTML emails instead, it uses what is called RTF or “rich text format”. These are HTML (HyperText Markup Language) emails that are usually designed to inform or entice you, with fancy graphics, photos, animations, and of course some text.

I’d be willing to bet that at least some of the emails aren’t typical plain text emails instead, they’re nicely formatted messages that look more like a web page than just a bunch of words.

Do me a favor and look at your email inbox right now.